Home > Uncategorized > MediaPost Publications Yahoo: Uber Fans Are Where The Money Is 04/09/2010

MediaPost Publications Yahoo: Uber Fans Are Where The Money Is 04/09/2010

A new study by the firm finds that such fans are not only more engaged online but are also more likely to be engaged with marketing as well — if its the right marketing. The firm says, among other things, that sports “uber fans” have higher expectations for ads, but are more receptive to the right messages.The research finds sports fans in general spend more than six hours per week on sports sites, while the average web user spends one hour per month on sports sites.

via MediaPost Publications Yahoo: Uber Fans Are Where The Money Is 04/09/2010.

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